"In Touch with Tomorrow"
captures Toshiba of Canada Limited's corporate philosophy and mandate in the Canadian marketplace. The company is committed to providing innovative products, services and solutions to all their customers, continuing the Toshiba tradition that began over 120 years ago in Japan.

Toshiba of Canada Limited is currently a leading manufacturer and distributor of mobile computer systems, consumer electronics including televisions, DVD players and VCRs, office products such as photocopiers, facsimiles, multimedia projectors, business telephone systems, and medical diagnostic imaging equipment. The company ranks in the top three in the high technology, office products and electronics markets in which it competes in Canada.

Established in August 1969, Toshiba of Canada Limited has recently celebrated its 30th anniversary in Canada. Since its founding in Canada, the company has experienced rapid growth culminating with 1997 forecasted revenue of over half a billion dollars. Established in the mid-eighties, and expanded in the early nineties, Toshiba's Markham head office includes a research and development centre, product demonstration rooms, training classrooms, a technical support area and highly automated warehouse and distribution facilities.

The company currently employs a substantial workforce across the country, primarily at its head office in Markham, Ontario, as well as in regional offices in Victoria, Vancouver, Calgary, Edmonton, Ottawa, Montreal, Quebec City and Halifax.

Toshiba of Canada Limited is a wholly-owned subsidiary of Toshiba Corporation, Tokyo which had worldwide revenues in 1999 of over $50 billion from the sale of 116,000 different products around the world. In 1998, Fortune ranked Toshiba as the 6th largest electronics equipment manufacturer.

History
Toshiba Corporation's roots are in the Shibaura Engineering Works which was founded by Hisashige Tanaka, the Thomas Edison of Japan, in 1875. Tanaka's company grew to become one of Japan's largest producers of heavy electrical machinery based on his dream of developing technology that would benefit people everywhere.

In 1939, the company merged with one of Japan's largest producers of heavy electrical machinery and was renamed Tokyo Shibaura Electric Co. Ltd. In 1978, the company, which had become a leading, integrated electric equipment manufacturer, was officially renamed "Toshiba."

Today, Toshiba Corporation and all its subsidiaries continue to make Tanaka's dream a reality. The company spends over six per cent of its gross annual sales on research and development, allowing Toshiba to be first in the market with many innovative products.

Subsidiaries, Affiliated Companies and Strategic Alliances
Toshiba Corporation is very much a global organization with more than 80 Toshiba business bases around the world, including over 30 production facilities and a total of nearly 200,000 employees.

Toshiba's strategy of building a truly global operation with strong growth includes the establishment of alliances with relevant partners. Today's most promising markets are often the most complex  progress in multimedia is fueled by advances in diverse fields far exceeding the resources of any single company. To stay at the forefront of the home entertainment market, for example, Toshiba formed an alliance with Time Warner. Alliances have been formed in additional sectors of the market with other leading organizations.

Canadian Operations
In Canada, Toshiba offers their customers a diverse range of innovative products, systems and services, coupled with outstanding customer service, through four operating divisions: the Consumer Electronics Group, the Information Systems Group, the Office Products Group, and the Medical Systems Group.

Consumer Electronics Group
The Consumer Electronics Group (CEG) distributes an impressive line-up of consumer related products including televisions, DVD players, VCRs and cordless telephone products. Toshiba leads the market in wide screen and rear projection televisions, and in the development of digital video technology.

DVD is a new technology in home entertainment that recreates the visual and audio impact of the cinema experience. DVD is a five-inch disc that looks and works much like an audio CD. But instead of just music, a DVD includes a movie with better than laser-quality video, CD sound and multimedia perks.

Toshiba's pioneering efforts in DVD were a major focus for the company which committed more than 100 engineers to a massive research and development project spanning several years. Equally important was Toshiba's work with the entertainment, consumer electronics and computing industries. From the beginning of the project, Toshiba recognized the importance of a single, global standard for the DVD format, and together with its partner Time Warner, led the cross-industry alliance that established the unified DVD standard.

Information Systems Group
Toshiba's Information Systems Group (ISG) is the Canadian leader in mobile computer systems designed to be tough enough for today's world. Toshiba's team of microcomputer professionals have contributed to one of the most impressive high technology success stories in Canadian history. Toshiba currently holds the number one position in the Canadian notebook computer market, with over twenty-five per cent of this growing category. The company sells and supports a range of notebook computers including their Satellite and Satellite Pro Series, the ultra-portable Portégé Series and the high-end performance Tecra Series.

Office Products Group
Toshiba's Office Products Group (OPG) is a leading marketer of quality photocopiers, fax machines, multimedia projectors, and business telephone systems for small, medium and large businesses across the country. Toshiba's Office Products Dealer Network is the largest of its kind in Canada, allowing them to quickly respond to their customers no matter where they live in Canada.